By Allie Wormel on September 9, 2018
Is your company on Instagram? If so, are you making the most of your account? If not, what are you waiting for? Instagram is the leading social media platform that consumers rely for products, services, and general media interaction. Keep up with and set yourself apart from competitors by making Instagram an integral part of your marketing plan.
1. Reach a wider audience
As of June 2018, Instagram has reached 1 billion monthly users. Compared to other social media platforms, like Facebook, this number has shown a steady increase with no signs of plateauing. The most important part? Instagram has evolved far beyond a social sharing app. Users follow and interact with businesses on Instagram to find and purchase services.
2. Be mobile
Smartphones have taken over as the preferred platform for consumers to browse the web. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile devices. Just like making sure that your website is mobile-friendly, getting your brand on Instagram will help expand your reach and improve your customers’ online experience.
3. Connect with relatable content
As a social platform, Instagram offers the opportunity for your business to interact with customers directly. Post content that emphasizes your brand’s core message. For example, service-based businesses can host contests for local customers, share “Meet the Team” highlights of staff, or post about events in your community.
4. Engage with the next generation
The Millennial Generation (born between 1982 and 1997) has unprecedented influence on how consumers of all ages interact with online media. Instagram is the most popular web-based platform for this group, followed by Facebook and Google. Millennials use Instagram to interact with product- and service-based companies to research purchasing decisions.
5. Use social advertising to track success
Instagram offers advertising opportunities that can be easily tracked through your Facebook ad manager. Integrate social media advertising into your print and digital marketing strategy to consistently reach target and existing customers with service promotions and specials.
Whether you are looking to build your following, increase engagement, or get your Instagram account up and running – we’re here to help! Contact Consumer Focus for a FREE social media report.
 Found in Millennial Focus Groups held by Consumer Focus.