Off-page SEO (also known as Local SEO) is a critical part of any search engine marketing strategy. As a company offering goods and services in a competitive, location-based market, you know the ins and outs of advertising locally when it comes to traditional marketing. On the web, it isn’t much different. Instead of roadside billboards, it’s banner ads. In place of regional phonebooks, you have online business directories. Word-of-mouth recommendations are now more commonly online reviews.
Now more than ever, consumers in your area are searching for your services online, and they’re using online directories to do so. Make sure you are registered on directories like Google, Bing, and Yelp, so potential customers can clearly and quickly find important information like your business hours, location, and website address.
Major reasons your company needs an off-page SEO strategy: