By Kim Surette on August 1, 2019
For energy providers, September marks the start of the busiest time of year. Is your website ready for the next big rush? Use this quick update checklist to assess if your website needs a refresh. Summer is the perfect time to work with a local marketing company to whip your site into shape. Identify your goals for the upcoming heating season and we’ll work with you to develop site updates to help achieve them. Plus, the best part? You can sit back and relax while we do the heavy lifting!
Website Update Checklist
1. Maintain Security Practices
Make sure your website has an SSL certificate. Without getting too technical, an SSL (Secure Sockets Layer) certificate creates an encrypted connection and establishes trust so that users can securely access your website. Since the latest change to HTTPS on the Internet, websites without an SSL certificate cannot be viewed. Right now, users might not be able to view your site!
2. Update Content Regularly
It is important to keep content on your website fresh. Firstly, for the sake of seasonality. Present your seasonal services, like A/C installations or fall heating tune-ups, front and center when consumers are looking for them. Secondly, updating your website content regularly can help boost your search engine ranking.
3. Be Easy to Reach
Does your website offer easy ways for customers to contact you? In this day and age, every web user has a different preference for contacting companies for products and services. Some prefer email, some prefer a quick online form, and some still prefer the tried-and-true phone call. The clearer and more frequent options you have for contact, the more likely you are to increase your conversion rate.
4. Keep Things Convenient
Online features such as paperless billing, online payments, and interactive forms are becoming standards that customers expect when visiting a website. They make it easier for customers to complete actions on your website and keep users on your site for longer. It’s a win-win!
5. Don’t Forget about Mobile!
More and more customers are using mobile devices instead of desktop computers to browse and make purchases on the web. It is critical that your website is mobile-friendly so that users on a tablet or smartphone have the same quality experience as those on a desktop.
Contact Consumer Focus Marketing to learn more about our website development, design, and update services.