Spring Cleaning for Your Website
Written by: Chrissy Clark - May 17, 2018
Spring is finally here! Trees are budding, birds are chirping, and business owners are getting ready to switch gears. Spring cleaning isn’t just for your home, office, or inbox. Now is a crucial time to revive your website.
Your website is your company’s online storefront. It is important to keep it up to date with your most current services. Updating your website every few months with relevant content can help increase page visits, enhance your SEO, and attract the attention of both new and existing customers.
4 Easy Website Refresh Tips
1. Update images
Your home page makes a first impression every time a customer visits it. Once temperatures start to rise, images of cozy homes and fuel delivery trucks won’t resonate with your audience as much as they did a few months ago. Swapping these out for images that reflect the season is a simple way to give your site a new look.
2. Put promos front and center
Are you offering spring specials like early bird A/C tune-ups or fuel discounts? Promote these offers on your home page and other relevant pages to keep customers in the know. This way, they are aware of limited-time deals and opportunities for year-round savings.
3. Showcase seasonal products
Switch up the products and services highlighted on the home page to reflect current company programs, like budget plans, and your customers’ warm weather needs. Not only will this make your spring and summer services easier to find, but it will also help improve your SEO rank and drive more traffic to your page.
4. Share latest news
Many customers choose to use local energy companies to benefit from the personal touch of a small business. Spread the word about what makes you unique! Add an e-newsletter or blog to your website to provide company news and helpful seasonal information. If you already have a blog, you can increase visibility by adding a feed to the home page or sharing links on social media.
Use these tips to give your website a boost this spring. Already have enough on your plate? We can help get your site ready for the next season! Contact Consumer Focus to learn more about web design and management services.