Today’s fast-paced digital world means that businesses just like yours are always on the hunt for effective ways to connect with their customers. While email marketing and social media management are both important to your overall digital marketing strategy, there’s another way to reach current and potential customers that stands out for its immediacy and effectiveness: SMS marketing. Keep reading this blog from the energy industry experts at Consumer Focus Marketing to learn more!
What Is SMS Marketing?
SMS stands for Short Message Service, and SMS marketing allows businesses to send promotional messages directly to customers’ mobile phones, ensuring that your message is not just sent but also seen. In fact, 72% of people have made a purchase after receiving a text from a brand1.
What Are the Benefits of SMS Marketing?
Instant Communication
In a world where timing can make or break a sale, the speed of SMS marketing is invaluable. Unlike emails or social media posts, which can easily be overlooked or missed, text messages are immediate and typically viewed within minutes. This makes SMS an ideal vehicle for time-sensitive information such as special discounts or appointment reminders.
High Engagement Rates
Not only do people open their text messages, but they also engage with them. SMS marketing boasts impressive response rates, with SMS open rates averaging around 98%2. Whether you’re running a promotion, seeking customer feedback, or sending a personalized offer, SMS encourages interaction between your business and your customers.
Personalization & Targeting
SMS marketing allows for a high degree of personalization that email and social media simply can’t replicate. Your business can segment your customer lists and tailor messages based on previous purchases, preferences, or location. This targeted approach ensures that customers receive relevant content—and SMS marketing can be integrated with other marketing strategies to create a cohesive and personalized customer experience.
Related Post: 10 Tips Energy Marketers Are Using to Get Ahead
Let Consumer Focus Create Your Unique SMS Marketing Strategy
Ready to dive into the world of SMS marketing? The energy marketing pros here at Consumer Focus can help! Let us develop a customized digital marketing strategy that’s tailor-made to your business and includes the latest and greatest in marketing tools, such as SMS marketing. Reach out to us today to discover all the ways we can help you get your business in front of new and current customers alike.
1Klaviyo.com
2Sender.net