By Jennifer Leclerc on January 28, 2020
We’re welcoming another year! And with another year comes new forecasts in the marketing industry. There’s plenty to look forward to and we’ve narrowed down the list to several key marketing initiatives that can help boost your business in the new decade. Read on to learn more about which marketing trends your company should utilize to achieve your goals.
Top 5 Marketing Tips for 2020
1. Enhance the Customer Experience
2020 is the year of the customer. Consumers are shopping online for more than just products and services now; they’re shopping for positive experiences. Consumers are likely to stick with brands that provide an above-and-beyond user experience. Some easy ways to enhance your customers’ experiences include setting up easy online ordering, offering online bill pay, or creating a loyalty rewards program.
2. Pay Attention to Online Reviews
Marketing reports show that 95% of online shoppers read customer reviews before making a purchase. If your customers care that much about online reviews, you should, too! Actively ask your existing customers for online reviews, and make sure you respond to every review you get. That shows the current customer you appreciate their feedback and shows the potential new customers researching your website that your business engages with its audience.
3. Take Google My Business to the Next Level
If your company already has a local SEO strategy in place, you are likely familiar with Google My Business. Google is the place to go for online searches which means your Google My Business listing will likely be the first thing a researching consumer sees—even before your website! Google My Business has new features, like Google My Business posts and chat features that allow companies to give their listing more personality to stand out from other listings with similar search results.
4. Get Ready for Voice Search
It is projected that up to 50% of all online searches will be made through voice search in 2020. That means consumers are using voice-activated helpers, like Siri and Alexa, to search for information, products, and services on the Internet. Optimizing your website for voice search, with more keywords and phrases that consumers use verbally, will help keep your website at the top of voice search results.
5. Make Social Media Ads Work for You
Paid social media advertising continues to be one of the leading digital marketing opportunities for businesses of all sizes. Utilize Facebook and Instagram to reach a wider audience or target specific users to promote your products and services.
So, are you ready to start setting and achieving your 2020 marketing goals? Contact Consumer Focus Marketing to set up a time to discuss which 2020 marketing trends you’d like to incorporate into your strategy this year.