By Allie Wormel on November 12, 2018
Social media advertising is taking the internet by storm! More and more Americans are using social media each day, and businesses who want to stay prominent should establish and maintain a strong online presence. Keep reading to see why your marketing strategy needs to include social media advertising.
6 Reasons to Advertise on Social Media
1. Find Your People
Targeted ads reach a specific audience of users and pages in your community, sending your message to the proper demographic. This saves you time, money, and volume of ads that would otherwise be spread aimlessly to off-target consumers.
2. Let Your People Find You
Increase consumers’ brand awareness with ads that are cohesive with your company, profile, and style. Connect with them on a more personal level, helping them to see your brand in a positive light.
3. Track Success with Ad Tools
Easily and clearly assess your return on investment by using social media marketing tools, like Facebook’s Ads Manager. This all-in-one tool for creating, running, and managing your ads also tracks how well each campaign does, helping you determine steps for future campaigns.
4. Connect with Your Audience
Socially interacting with your community will take you far in the advertising world. Incorporate community news and contests that align with your brand, creating interesting and relevant content for your customers to enjoy.
5. Get Noticed by a Wider Audience
Use social media metrics, analytics, and insights to grow and become the go-to page for your products and services. According to Statista, Facebook alone has more than 2.25 billion monthly users. With the right advertising strategy, think of how many potential customers you could reach.
6. Engage with the Next Generation
Millennials, or those born between 1982 and 1997, are using social media (primarily Instagram) to research and guide their purchasing decisions. In order to build a connection with this demographic, companies should have a consistent online presence on Instagram, Facebook, and Google.
Boost Awareness. Drive Traffic. Engage More Consumers.
The busy season is here! Do you need help getting started on your social media advertising? Contact Consumer Focus Marketing for a FREE social media evaluation today. We look forward to helping your business stand out among the crowd!