A Resource for Energy Marketers

  • The Importance of Blogging for Business

    Posted on November 20, 2019

    Are you currently blogging on your business’s website? If you don’t have a blog or if you’ve let your regular blog publication schedule slip, it’s not too late to right the ship. Consumer Focus Marketing wants to fill you in on why blogging is so important for your business. Continue reading this blog post to […]

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    Is Google Sabotaging Your Ranking?

    Posted on March 18, 2019

    So you’ve kept your website up to date and followed some of the latest SEO best practices, but you’re still not happy with your standing in Google’s search results? You’re not alone.

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    Simple Ways to Get More Online Reviews

    Posted on February 26, 2019

    The stats are in! A whopping 95% of shoppers read online reviews before making a purchase.[1] This is just one of the many figures that prove that online reviews are critical for every business to have. So, what’s the fuss about online reviews? They make your business more appealing to potential customers and the Internet. […]

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    How a Big Change at Google Will Affect Your Company’s Website

    Posted on August 1, 2018

    Google is the name in internet searching. If your business has a website (which it most definitely should!) you will be directly affected by recent changes made by the search engine giant. As of July 2018, Google will be notifying users through their Chrome browser whether a website is secure or not. Websites without a […]

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    3 Tips for Boosting Your Company in Local Search Results

    Posted on June 17, 2018

    Want to get more homeowners in your service area to visit your company’s website? Implementing a search engine optimization (SEO) strategy is the best way to drive quality traffic to your site. Follow the three tips below to help your business show up higher and in more places within Google (or Bing or Yahoo) search […]

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    What Are Your Customers Saying about You?

    Posted on January 24, 2018

    During the busiest time of year, severe winter weather can throw a wrench into daily operations for any energy provider. This can cause disgruntled customers, not to mention more work on your plate! Don’t let customer satisfaction fall by the wayside. Online review management is a simple solution that will keep your reputation positive and […]

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    Cracking the Code: Programming’s Role in SEO Strategy

    Posted on November 14, 2017

    When it comes to SEO, many people automatically think of keywords. But did you know that content is not the only important part of optimizing your website for search engines? How your website is programmed is a crucial part of creating a successful SEO strategy. The content side of SEO is created after the website […]

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    Finding Success in Online Reviews

    Posted on September 20, 2017

    If you own a business that provides goods or services to the public, you’re likely familiar with online directories like Yelp, Google My Business, and Bing Places. They provide a platform for consumers to rate, review, and compare your company at any time during the buying cycle. Helpful for other consumers doing their research online? […]

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    Is It Time to Rebrand Your Business?

    Posted on July 10, 2017

    The right brand should represent a company’s value and, of course, its offerings. What does your current brand say about your business? Are you an oil provider expanding into HVAC? Are you a residential fuel delivery service taking on commercial accounts? If your business is growing, it’s crucial to make sure your brand grows with […]

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    Managing Customer Reviews Online

    Posted on May 3, 2017

    By way of online business directories, like Google business listings and Yelp, it’s easier than ever for consumers to discover and compare companies offering the services they are looking for—right at their fingertips. These interactive directories also make it easy for them to review your company on the web. Receiving feedback from your customers is […]

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    Intro to Local SEO: 3 Easy Ways to Get Started

    Posted on March 22, 2017

    These days, the majority of consumers are mostly or solely looking online to find and compare local businesses. If you’re a business owner marketing to a specific geographic area, getting on board with local SEO is a must. Local SEO is an extremely effective form of online marketing that is designed to generate traffic from […]

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    10 Tips Energy Marketers Are Using to Get Ahead in 2017

    Posted on February 21, 2017

    It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s 2017 marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need […]

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    5 Ways a Blog Will Help Your Business

    Posted on November 7, 2016

    So, your website’s up to date, you’ve invested in SEO services, and you’re staying on top of the social media accounts for your brand. Wondering if there are even more ways to reach consumers online with ease? As the “content is king” philosophy for web-based marketing lives on, it’s important to take advantage of every […]

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    SEO Secrets: How to Outrank Your Competition

    Posted on August 10, 2016

    Want to show up higher in search results for the products and services you offer? Set yourself up for success this heating season by planning your SEO strategy now. Improve Your Search Engine Rank with These 4 Tips 1. Get the facts. If your website and landing pages have basic on-page SEO—keywords, meta descriptions, relevant […]

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