A Resource for Energy Marketers

  • Is Your Website Mobile Ready?

    Posted on May 13, 2016

    2015 hosted two major events for mobile traffic. In April 2015, Google changed their algorithm to favor mobile-ready search results. In May of 2015, mobile search queries exceeded desktop search queries for the first time in history. How has your website been keeping up? If your site was designed before 2014, chances are it’s not […]

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    Drive Sales, Not Just Click-through Traffic

    Posted on November 17, 2015

    Pay-per-click (PPC) advertising is a growing tool used by many energy marketers as they move their marketing dollars online and away from traditional strategies. It can be extremely effective if applied correctly, but how can you be sure that your PPC strategy is converting leads to concrete sales and not merely creating click-through volume? Understand […]

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    Top 10 Reasons Why PPC Will Increase Your Business’s Profits

    Posted on October 23, 2015

    Don’t fall behind in your Google search ranking. Realize a greater online presence and increase sales with pay-per-click (PPC) marketing strategies. When your website has not only been optimized using search engine optimization (SEO) tactics but has been coupled with a well-researched PPC strategy, your business will experience increased traffic, accurate and localized market targeting, […]

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