A Resource for Energy Marketers

  • Pay-Per-Click Advertising in a Digital Marketing World

    Posted on October 15, 2019

    As the world becomes more and more digital, it’s important to stay on top of the changing times. Digital marketing holds a variety of different advertising methods for a range of budgets including a flat fee, cost per thousand, cost per view, and cost per click. The last method, more commonly known as pay-per-click advertising, […]

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    Setting Campaign Objectives for Your Social Media Ads

    Posted on May 17, 2019

    Social media advertising continues to be one of the leading elements of marketing strategy in 2019. It is an effective method to engage customers, expand your reach, and achieve target marketing goals with trackable results.

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    Consistency Is King: Developing a Digital Marketing Strategy

    Posted on October 22, 2018

    Keeping up with the latest marketing jargon can be overwhelming. What’s the fuss about Instagram and why is social media advertising a big deal all of a sudden? Before you get stuck in the details, take a step back and consider the foundations of your company’s online presence: your digital marketing strategy. Firstly, what exactly […]

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    Finding Success in Online Reviews

    Posted on September 20, 2017

    If you own a business that provides goods or services to the public, you’re likely familiar with online directories like Yelp, Google My Business, and Bing Places. They provide a platform for consumers to rate, review, and compare your company at any time during the buying cycle. Helpful for other consumers doing their research online? […]

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    Email Marketing 101: Craft the Perfect Subject Line

    Posted on May 12, 2017

    You know what they say: “Never judge a book by its cover!” Well, when it comes to email marketing you can count on your audience to judge your email by its subject line. Break the barrier of screen skimming and stand out with an engaging subject line that compels your customers to read more. Due […]

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    10 Tips Energy Marketers Are Using to Get Ahead in 2017

    Posted on February 21, 2017

    It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s 2017 marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need […]

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    Drive Sales, Not Just Click-through Traffic

    Posted on November 17, 2015

    Pay-per-click (PPC) advertising is a growing tool used by many energy marketers as they move their marketing dollars online and away from traditional strategies. It can be extremely effective if applied correctly, but how can you be sure that your PPC strategy is converting leads to concrete sales and not merely creating click-through volume? Understand […]

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    Top 10 Reasons Why PPC Will Increase Your Business’s Profits

    Posted on October 23, 2015

    Don’t fall behind in your Google search ranking. Realize a greater online presence and increase sales with pay-per-click (PPC) marketing strategies. When your website has not only been optimized using search engine optimization (SEO) tactics but has been coupled with a well-researched PPC strategy, your business will experience increased traffic, accurate and localized market targeting, […]

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