A Resource for Energy Marketers

  • Print Isn’t Dead: Integrating Print Marketing with Digital Campaigns

    Posted on September 16, 2019

    Don’t dig a grave for print marketing campaigns just yet! Marketing professionals across the country agree that print still has a place at the table. In fact, print might be making a comeback! Read on to find out why you shouldn’t completely ditch print marketing efforts, and how print marketing can be used to strategically […]

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    Mix up Your Company’s Social Media Strategy

    Posted on August 20, 2019

    Social media platforms, such as Facebook and Instagram, are a great way to show your audience who you really are. The experts at Consumer Focus Marketing have compiled a list of tips to keep your social media posts sharp, engaging, and exciting for your customers, helping you secure a further reach and more sales. Increase […]

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    Marketing to Millennials

    Posted on July 15, 2019

    In 2018, Consumer Focus™ Marketing conducted several Millennial focus groups across the Northeast to gain insight on preferred marketing channels, consumption behaviors, attitude toward the energy industry, and interaction with products and services. So, what’s all the fuss about Millennials? The Millennial Generation consists of individuals born between 1982 and 1997. They represent 35% of […]

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    4 Environmentally Conscious Companies We Are Happy to Work With

    Posted on April 22, 2019

    There is always a choice when it comes to the companies you work with on a daily basis. On Earth Day this year, we are looking at four companies that are helping us to do business in a more eco-friendly way. Adobe Adobe is all about sustainability as a way of life. They believe that […]

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    Simple Ways to Get More Online Reviews

    Posted on February 26, 2019

    The stats are in! A whopping 95% of shoppers read online reviews before making a purchase.[1] This is just one of the many figures that prove that online reviews are critical for every business to have. So, what’s the fuss about online reviews? They make your business more appealing to potential customers and the Internet. […]

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    Consistency Is King: Developing a Digital Marketing Strategy

    Posted on October 22, 2018

    Keeping up with the latest marketing jargon can be overwhelming. What’s the fuss about Instagram and why is social media advertising a big deal all of a sudden? Before you get stuck in the details, take a step back and consider the foundations of your company’s online presence: your digital marketing strategy. Firstly, what exactly […]

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    3 Tips for Photographers of All Levels

    Posted on April 22, 2018

    The mission of shooting the perfect photo can be intimidating, thrilling, and rewarding all at once. Whether a hobby or profession, you want to take pride in your work! And while creativity almost certainly cannot be taught, skill can. If you’re looking for a few simple yet essential tips to refine your photography skills, read […]

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    The 5 Best Marketing Podcasts

    Posted on March 26, 2018

    Whether you’re looking to expand your knowledge in the marketing world or enjoy some easy listening, these podcasts will help you understand what’s going on with your business’s marketing strategy. We’ve compiled a list of our five favorite informative and entertaining marketing-related podcasts. The best things about podcasts? They’re free, you can listen anywhere, and […]

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    How Your Website Could Be Hurting Your Business

    Posted on February 27, 2018

    When was the last time you updated your website? If it’s been a while, it’s been too long! Outdated or incorrect content can deter potential business from new and existing customers alike. Here are five reasons you need to update your website now: 1. Mobile Optimization While 91% of people use a PC or laptop […]

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    What Are Your Customers Saying about You?

    Posted on January 24, 2018

    During the busiest time of year, severe winter weather can throw a wrench into daily operations for any energy provider. This can cause disgruntled customers, not to mention more work on your plate! Don’t let customer satisfaction fall by the wayside. Online review management is a simple solution that will keep your reputation positive and […]

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    5 Reasons You Need to Plan Ahead for Winter Marketing

    Posted on October 27, 2017

    1. Reach customers when they need your service Communicate your message when the content matters the most to your audience. Setting your marketing strategy in advance will result in direct, engaging content that attracts customer attention based on what’s already on their mind, like blog posts about winter weather safety or email reminders to order […]

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    5 Tips to Improve Your Print Marketing Strategy

    Posted on October 16, 2017

    Who says print is dead? Get better results from your print marketing campaign in five easy steps. These proven tips will help create positive customer relationships, improve audience reach, and increase positive responses. 1. Know Your Target Audience Who are you trying to appeal to? A successful print campaign starts with identifying your audience. By […]

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    Is It Time to Rebrand Your Business?

    Posted on July 10, 2017

    The right brand should represent a company’s value and, of course, its offerings. What does your current brand say about your business? Are you an oil provider expanding into HVAC? Are you a residential fuel delivery service taking on commercial accounts? If your business is growing, it’s crucial to make sure your brand grows with […]

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    Intro to Local SEO: 3 Easy Ways to Get Started

    Posted on March 22, 2017

    These days, the majority of consumers are mostly or solely looking online to find and compare local businesses. If you’re a business owner marketing to a specific geographic area, getting on board with local SEO is a must. Local SEO is an extremely effective form of online marketing that is designed to generate traffic from […]

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    10 Tips Energy Marketers Are Using to Get Ahead in 2017

    Posted on February 21, 2017

    It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s 2017 marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need […]

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    What Is Inbound Marketing?

    Posted on November 23, 2016

    As a marketer, you’ve probably heard of the term. You may even be using inbound tactics in your current marketing. But do you know exactly what inbound marketing is and what it can mean for your business? Today, there are two major types of marketing. The first—one we all know well—is traditional outbound marketing, which […]

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    5 Ways a Blog Will Help Your Business

    Posted on November 7, 2016

    So, your website’s up to date, you’ve invested in SEO services, and you’re staying on top of the social media accounts for your brand. Wondering if there are even more ways to reach consumers online with ease? As the “content is king” philosophy for web-based marketing lives on, it’s important to take advantage of every […]

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    Debunking 4 Social Media Myths

    Posted on October 12, 2016

    1. “Facebook is obsolete” Some are convinced that the “Facebook Fad” has come to an end. However, the numbers prove otherwise. Worldwide, there are over 1.7 BILLION Facebook users that are active on a monthly basis. This number is increasing by approximately 15% each year. So, not only are people continuing to join the social […]

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    SEO Secrets: How to Outrank Your Competition

    Posted on August 10, 2016

    Want to show up higher in search results for the products and services you offer? Set yourself up for success this heating season by planning your SEO strategy now. Improve Your Search Engine Rank with These 4 Tips 1. Get the facts. If your website and landing pages have basic on-page SEO—keywords, meta descriptions, relevant […]

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    5 Mistakes You Are Making in Your Email Marketing

    Posted on June 13, 2016

    Are you spending time and money on email marketing without seeing results? You may be guilty of one or more of these common oversights. 1. Slacking on the Subject Line It’s human nature to judge books by their covers—and emails by their subject lines. Since this is your first impression, make it worthwhile. Ask a […]

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