A Resource for Energy Marketers

  • 5 Simple Ways to Make Your Emails Stand Out

    Posted on July 2, 2018

    Today, consumers are receiving more email than ever before. Statista reports that in 2017, global email users amounted to 3.7 billion[1] and 269 billion emails[2] were sent and received each day. Whether you are just beginning your email marketing efforts or have been sending emails for years, now is the time to take a step […]

    Read More...

    Email Marketing 101: Craft the Perfect Subject Line

    Posted on May 12, 2017

    You know what they say: “Never judge a book by its cover!” Well, when it comes to email marketing you can count on your audience to judge your email by its subject line. Break the barrier of screen skimming and stand out with an engaging subject line that compels your customers to read more. Due […]

    Read More...

    10 Tips Energy Marketers Are Using to Get Ahead in 2017

    Posted on February 21, 2017

    It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s 2017 marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need […]

    Read More...

    5 Mistakes You Are Making in Your Email Marketing

    Posted on June 13, 2016

    Are you spending time and money on email marketing without seeing results? You may be guilty of one or more of these common oversights. 1. Slacking on the Subject Line It’s human nature to judge books by their covers—and emails by their subject lines. Since this is your first impression, make it worthwhile. Ask a […]

    Read More...