A Resource for Energy Marketers

Does your energy company have clearly defined procedures in place for onboarding new employees? Creating a playbook for success when it comes to onboarding new employees is key to your team’s success and will help you hire and retain the best talent. Consumer Focus Marketing offers comprehensive CSR training for companies just like yours—keep reading […]

It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need for […]

At Consumer Focus Marketing, our team of energy experts knows that sometimes our industry can be unpredictable—from irregular weather to market price fluctuations, you never know what we’ll be dealing with from one year to the next. That’s the reason why it’s so important to plan your search engine optimization (SEO) strategy ahead of peak […]

Your customer service team has a crucial role to play when it comes to driving customer satisfaction and building brand loyalty. They’re the front lines of your company, interacting with customers daily and helping solve problems. If you want your customer service representatives to perform at their very best, it’s important that you give them […]

Another year has gone by, and a new one is right around the corner! This means the team at Consumer Focus Marketing has another batch of new forecasts in the marketing industry. Since there’s so much to look forward to in 2024, we made it a priority to narrow down the list to several key […]

In a time when customer needs are changing and evolving, it’s more critical now than ever that your company provides excellent, timely customer support; however, great customer service and support isn’t easy. Each call your customer service representatives receive can be crucial, and if issues or pain points aren’t handled correctly, both existing and future […]

It seems like everyone is on social media these days, from your customers and community to your competition. It’s critical that you leverage social media to show off your company and products, otherwise you risk missing out on a big opportunity to grow your business. But how do you grab and keep the attention of […]

Did you know that each month, anywhere from 3 to 4.5 million US workers quit their jobs? A survey found that 94% of those employees would stay at their current employer if they invested in the employee’s long-term learning[1]. This statistic makes it clear as day that employees care whether or not their boss and […]

Are you having a hard time finding quality job applicants to fill much-needed positions at your fuel or HVAC company? When you’re trying to find that perfect fit for a vacancy, it can be difficult to know where to begin. This is a common problem in the energy industry, and that’s why the energy marketing […]

As we all know, the energy industry has seen a lot of unpredictability in recent years. The rise and fall of prices, legislation, a push for clean and renewable fuels, new technologies for equipment, staff shortages, unpredictable weather conditions, and global conflict are just a few of the many factors to consider when developing campaigns […]

When it comes to running a successful business, you might be missing out on one very important untapped resource: your employees’ input! Your employees are oftentimes at the frontlines of your everyday customer interactions and have valuable insight to share about your customers’ needs as well as the innerworkings of your current business model. Keep […]

When it comes to fostering a balanced, healthy work environment for employees, its best to consider options that help you shut the revolving door on your company. With the incoming generation of employees looking to secure well-paying positions with great benefits and a potential for upward mobility, the fuel and HVAC industries have a unique […]

As the weather cools down, you can expect more frequent customer interactions between oil orders, service requests, price quotes, and more. When your employees speak with customers, there’s always a chance that the customer will ask a difficult question. Are you confident that your customer service representatives (CSRs) are prepared to rise to the challenge […]

We’re welcoming another year! And with another year comes new forecasts in the marketing industry. There’s plenty to look forward to and we’ve narrowed down the list to several key marketing initiatives that can help boost your business in the new decade. Read on to learn more about which marketing trends your company should utilize […]

Whether you’re looking to expand your knowledge in the marketing world or enjoy some easy listening, podcasts are a great way to broaden your knowledge of an ever-changing marketing landscape. That’s why the team here at Consumer Focus Marketing has complied a list of our top five favorite informative and entertaining marketing-related podcasts, which will […]