What Does Your Brand Say About You?
Written by: Chrissy Clark - December 12, 2018
The holidays are here! Before you put up your “Out of Office” reply, set aside some time to plan ahead for 2019. The overall message of your company’s brand is the big-picture piece that will define the marketing tasks you execute for the rest of the year. Does your current brand represent your company’s core values and future goals?
Your Brand Matters
“Branding” has been a hot buzzword in the marketing industry for decades. You might wonder, does it really matter? The answer is yes. Branding goes beyond your logo and color scheme. Your brand represents your personality, style, mission, and vision as a company across all marketing platforms. Building a strong brand is how customers recognize and identify with your business.
So, how will a strong brand help your business in 2019?
Make an Impression
Customers are more likely to gravitate to a company that has an overall polished and cohesive look. Imagine interviewing two candidates for an open position. One appears disheveled, the other looks put together – which are you more likely to hire? Customers shop for companies in a similar way. Your brand’s appearance on your website and marketing materials is your opportunity to make a positive, lasting impression.
What personal elements make your business unique? Do you offer a wide variety of services? Do you provide the best prices in town? Maybe you specialize in one or two niche areas. Your brand can succinctly present what makes your company unique and why customers should choose you over the competition.
A cohesive look that affirms your company’s value will make consumers more likely to trust that you can deliver on all that your message promises. Consistently affirming your company’s identity ensures that when customers do business with you, they know exactly what to expect.
Branding for 2019
Not sure where to get started? Work with Consumer Focus Marketing to evaluate your current branding. We can work with you to modify your existing brand strategy or build a completely new look. Get in touch to schedule an evaluation today!