A Resource for Energy Marketers

  • 5 Mistakes You Are Making in Your Email Marketing

    Posted on June 13, 2016

    Are you spending time and money on email marketing without seeing results? You may be guilty of one or more of these common oversights. 1. Slacking on the Subject Line It’s human nature to judge books by their covers—and emails by their subject lines. Since this is your first impression, make it worthwhile. Ask a […]


    3 Ways to Improve Your Company’s Marketing Plan

    Posted on May 20, 2016

    1. Focus on Areas with High ROI With the multitude of advertising mediums available to reach potential customers, it is harder than ever to determine where to start. From direct mail to Facebook, marketers have more choices than ever. These choices, however, make many companies struggle on deciding where they should invest their marketing dollars. […]


    Is Your Website Mobile Ready?

    Posted on May 13, 2016

    2015 hosted two major events for mobile traffic. In April 2015, Google changed their algorithm to favor mobile-ready search results. In May of 2015, mobile search queries exceeded desktop search queries for the first time in history. How has your website been keeping up? If your site was designed before 2014, chances are it’s not […]


    Drive Sales, Not Just Click-through Traffic

    Posted on November 17, 2015

    Pay-per-click (PPC) advertising is a growing tool used by many energy marketers as they move their marketing dollars online and away from traditional strategies. It can be extremely effective if applied correctly, but how can you be sure that your PPC strategy is converting leads to concrete sales and not merely creating click-through volume? Understand […]


    Top 10 Reasons Why PPC Will Increase Your Business’s Profits

    Posted on October 23, 2015

    Don’t fall behind in your Google search ranking. Realize a greater online presence and increase sales with pay-per-click (PPC) marketing strategies. When your website has not only been optimized using search engine optimization (SEO) tactics but has been coupled with a well-researched PPC strategy, your business will experience increased traffic, accurate and localized market targeting, […]


    6 Ways an Active Social Media Presence Can Help Your Business

    Posted on September 23, 2015

    Are you prepared to make the most out of the upcoming heating season? The best place to start is online. You may have social media accounts set up for your business, but how often are you accessing them? If not regularly, you’re missing out on opportunities to reach more customers. Learn why consistent use of […]