Blog

How a Big Change at Google Will Affect Your Company’s Website

Google is the name in internet searching. If your business has a website (which it most definitely should!) you will be directly affected by recent changes made by the search engine giant. As of July 2018, Google will be notifying users through their Chrome browser whether a website is secure or not. Websites without a […]

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5 Simple Ways to Make Your Emails Stand Out

Today, consumers are receiving more email than ever before. Statista reports that in 2017, global email users amounted to 3.7 billion[1] and 269 billion emails[2] were sent and received each day. Whether you are just beginning your email marketing efforts or have been sending emails for years, now is the time to take a step […]

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3 Tips for Boosting Your Company in Local Search Results

  Want to get more homeowners in your service area to visit your company’s website? Implementing a search engine optimization (SEO) strategy is the best way to drive quality traffic to your site. Follow the three tips below to help your business show up higher and in more places within Google (or Bing or Yahoo) […]

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Spring Cleaning for Your Website

  Spring is finally here! Trees are budding, birds are chirping, and business owners are getting ready to switch gears. Spring cleaning isn’t just for your home, office, or inbox. Now is a crucial time to revive your website. Your website is your company’s online storefront. It is important to keep it up to date […]

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3 Tips for Photographers of All Levels

  The mission of shooting the perfect photo can be intimidating, thrilling, and rewarding all at once. Whether a hobby or profession, you want to take pride in your work! And while creativity almost certainly cannot be taught, skill can. If you’re looking for a few simple yet essential tips to refine your photography skills, […]

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The 5 Best Marketing Podcasts

  Whether you’re looking to expand your knowledge in the marketing world or enjoy some easy listening, these podcasts will help you understand what’s going on with your business’s marketing strategy. We’ve compiled a list of our five favorite informative and entertaining marketing-related podcasts. The best things about podcasts? They’re free, you can listen anywhere, […]

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How Your Website Could Be Hurting Your Business

  When was the last time you updated your website? If it’s been a while, it’s been too long! Outdated or incorrect content can deter potential business from new and existing customers alike. Here are five reasons you need to update your website now: 1. Mobile Optimization While 91% of people use a PC or […]

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What Are Your Customers Saying about You?

During the busiest time of year, severe winter weather can throw a wrench into daily operations for any energy provider. This can cause disgruntled customers, not to mention more work on your plate! Don’t let customer satisfaction fall by the wayside. Online review management is a simple solution that will keep your reputation positive and […]

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Cracking the Code: Programming’s Role in SEO Strategy

When it comes to SEO, many people automatically think of keywords. But did you know that content is not the only important part of optimizing your website for search engines? How your website is programmed is a crucial part of creating a successful SEO strategy. The content side of SEO is created after the website […]

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5 Reasons You Need to Plan Ahead for Winter Marketing

  1. Reach customers when they need your service Communicate your message when the content matters the most to your audience. Setting your marketing strategy in advance will result in direct, engaging content that attracts customer attention based on what’s already on their mind, like blog posts about winter weather safety or email reminders to […]

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