A Resource for Energy Marketers

  • 5 Reasons Your Business Needs to Be on Instagram

    Posted on September 9, 2018

    Is your company on Instagram? If so, are you making the most of your account? If not, what are you waiting for? Instagram is the leading social media platform that consumers rely for products, services, and general media interaction. Keep up with and set yourself apart from competitors by making Instagram an integral part of […]

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    How a Big Change at Google Will Affect Your Company’s Website

    Posted on August 1, 2018

    Google is the name in internet searching. If your business has a website (which it most definitely should!) you will be directly affected by recent changes made by the search engine giant. As of July 2018, Google will be notifying users through their Chrome browser whether a website is secure or not. Websites without a […]

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    5 Simple Ways to Make Your Emails Stand Out

    Posted on July 2, 2018

    Today, consumers are receiving more email than ever before. Statista reports that in 2017, global email users amounted to 3.7 billion[1] and 269 billion emails[2] were sent and received each day. Whether you are just beginning your email marketing efforts or have been sending emails for years, now is the time to take a step […]

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    3 Tips for Boosting Your Company in Local Search Results

    Posted on June 17, 2018

    Want to get more homeowners in your service area to visit your company’s website? Implementing a search engine optimization (SEO) strategy is the best way to drive quality traffic to your site. Follow the three tips below to help your business show up higher and in more places within Google (or Bing or Yahoo) search […]

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    Spring Cleaning for Your Website

    Posted on May 17, 2018

    Spring is finally here! Trees are budding, birds are chirping, and business owners are getting ready to switch gears. Spring cleaning isn’t just for your home, office, or inbox. Now is a crucial time to revive your website. Your website is your company’s online storefront. It is important to keep it up to date with […]

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    3 Tips for Photographers of All Levels

    Posted on April 22, 2018

    The mission of shooting the perfect photo can be intimidating, thrilling, and rewarding all at once. Whether a hobby or profession, you want to take pride in your work! And while creativity almost certainly cannot be taught, skill can. If you’re looking for a few simple yet essential tips to refine your photography skills, read […]

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    The 5 Best Marketing Podcasts

    Posted on March 26, 2018

    Whether you’re looking to expand your knowledge in the marketing world or enjoy some easy listening, these podcasts will help you understand what’s going on with your business’s marketing strategy. We’ve compiled a list of our five favorite informative and entertaining marketing-related podcasts. The best things about podcasts? They’re free, you can listen anywhere, and […]

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    How Your Website Could Be Hurting Your Business

    Posted on February 27, 2018

    When was the last time you updated your website? If it’s been a while, it’s been too long! Outdated or incorrect content can deter potential business from new and existing customers alike. Here are five reasons you need to update your website now: 1. Mobile Optimization While 91% of people use a PC or laptop […]

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    What Are Your Customers Saying about You?

    Posted on January 24, 2018

    During the busiest time of year, severe winter weather can throw a wrench into daily operations for any energy provider. This can cause disgruntled customers, not to mention more work on your plate! Don’t let customer satisfaction fall by the wayside. Online review management is a simple solution that will keep your reputation positive and […]

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    Cracking the Code: Programming’s Role in SEO Strategy

    Posted on November 14, 2017

    When it comes to SEO, many people automatically think of keywords. But did you know that content is not the only important part of optimizing your website for search engines? How your website is programmed is a crucial part of creating a successful SEO strategy. The content side of SEO is created after the website […]

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    5 Reasons You Need to Plan Ahead for Winter Marketing

    Posted on October 27, 2017

    1. Reach customers when they need your service Communicate your message when the content matters the most to your audience. Setting your marketing strategy in advance will result in direct, engaging content that attracts customer attention based on what’s already on their mind, like blog posts about winter weather safety or email reminders to order […]

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    5 Tips to Improve Your Print Marketing Strategy

    Posted on October 16, 2017

    Who says print is dead? Get better results from your print marketing campaign in five easy steps. These proven tips will help create positive customer relationships, improve audience reach, and increase positive responses. 1. Know Your Target Audience Who are you trying to appeal to? A successful print campaign starts with identifying your audience. By […]

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    Finding Success in Online Reviews

    Posted on September 20, 2017

    If you own a business that provides goods or services to the public, you’re likely familiar with online directories like Yelp, Google My Business, and Bing Places. They provide a platform for consumers to rate, review, and compare your company at any time during the buying cycle. Helpful for other consumers doing their research online? […]

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    Is It Time to Rebrand Your Business?

    Posted on July 10, 2017

    The right brand should represent a company’s value and, of course, its offerings. What does your current brand say about your business? Are you an oil provider expanding into HVAC? Are you a residential fuel delivery service taking on commercial accounts? If your business is growing, it’s crucial to make sure your brand grows with […]

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    Page Management Tips for Social Media Success

    Posted on June 6, 2017

    Social media has become a leading force in small business marketing strategy. Its reputation as a valuable way to build relationships and drive sales is widespread, but many companies fall short when it comes to achieving their page potential. Whether you’re creating a brand new account or sprucing up your current listing, consistent strategic page […]

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    Email Marketing 101: Craft the Perfect Subject Line

    Posted on May 12, 2017

    You know what they say: “Never judge a book by its cover!” Well, when it comes to email marketing you can count on your audience to judge your email by its subject line. Break the barrier of screen skimming and stand out with an engaging subject line that compels your customers to read more. Due […]

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    Managing Customer Reviews Online

    Posted on May 3, 2017

    By way of online business directories, like Google business listings and Yelp, it’s easier than ever for consumers to discover and compare companies offering the services they are looking for—right at their fingertips. These interactive directories also make it easy for them to review your company on the web. Receiving feedback from your customers is […]

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    Intro to Local SEO: 3 Easy Ways to Get Started

    Posted on March 22, 2017

    These days, the majority of consumers are mostly or solely looking online to find and compare local businesses. If you’re a business owner marketing to a specific geographic area, getting on board with local SEO is a must. Local SEO is an extremely effective form of online marketing that is designed to generate traffic from […]

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    10 Tips Energy Marketers Are Using to Get Ahead in 2017

    Posted on February 21, 2017

    It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s 2017 marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need […]

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    Handling Negative Feedback on Social Media

    Posted on January 9, 2017

    One of the most daunting parts of social media is often the potential for negative feedback. Many companies avoid establishing a presence on social media altogether just to avoid the possible negative reviews and comments customers could leave on their page. However, your company may not officially be on social media, but that doesn’t mean […]

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