A Resource for Energy Marketers

  • What Are Your Customers Saying about You?

    Posted on January 24, 2018

    During the busiest time of year, severe winter weather can throw a wrench into daily operations for any energy provider. This can cause disgruntled customers, not to mention more work on your plate! Don’t let customer satisfaction fall by the wayside. Online review management is a simple solution that will keep your reputation positive and […]

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    Cracking the Code: Programming’s Role in SEO Strategy

    Posted on November 14, 2017

    When it comes to SEO, many people automatically think of keywords. But did you know that content is not the only important part of optimizing your website for search engines? How your website is programmed is a crucial part of creating a successful SEO strategy. The content side of SEO is created after the website […]

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    5 Reasons You Need to Plan Ahead for Winter Marketing

    Posted on October 27, 2017

    1. Reach customers when they need your service Communicate your message when the content matters the most to your audience. Setting your marketing strategy in advance will result in direct, engaging content that attracts customer attention based on what’s already on their mind, like blog posts about winter weather safety or email reminders to order […]

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    5 Tips to Improve Your Print Marketing Strategy

    Posted on October 16, 2017

    Who says print is dead? Get better results from your print marketing campaign in five easy steps. These proven tips will help create positive customer relationships, improve audience reach, and increase positive responses. 1. Know Your Target Audience Who are you trying to appeal to? A successful print campaign starts with identifying your audience. By […]

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    Finding Success in Online Reviews

    Posted on September 20, 2017

    If you own a business that provides goods or services to the public, you’re likely familiar with online directories like Yelp, Google My Business, and Bing Places. They provide a platform for consumers to rate, review, and compare your company at any time during the buying cycle. Helpful for other consumers doing their research online? […]

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    Is It Time to Rebrand Your Business?

    Posted on July 10, 2017

    The right brand should represent a company’s value and, of course, its offerings. What does your current brand say about your business? Are you an oil provider expanding into HVAC? Are you a residential fuel delivery service taking on commercial accounts? If your business is growing, it’s crucial to make sure your brand grows with […]

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    Page Management Tips for Social Media Success

    Posted on June 6, 2017

    Social media has become a leading force in small business marketing strategy. Its reputation as a valuable way to build relationships and drive sales is widespread, but many companies fall short when it comes to achieving their page potential. Whether you’re creating a brand new account or sprucing up your current listing, consistent strategic page […]

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    Email Marketing 101: Craft the Perfect Subject Line

    Posted on May 12, 2017

    You know what they say: “Never judge a book by its cover!” Well, when it comes to email marketing you can count on your audience to judge your email by its subject line. Break the barrier of screen skimming and stand out with an engaging subject line that compels your customers to read more. Due […]

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    Managing Customer Reviews Online

    Posted on May 3, 2017

    By way of online business directories, like Google business listings and Yelp, it’s easier than ever for consumers to discover and compare companies offering the services they are looking for—right at their fingertips. These interactive directories also make it easy for them to review your company on the web. Receiving feedback from your customers is […]

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    Intro to Local SEO: 3 Easy Ways to Get Started

    Posted on March 22, 2017

    These days, the majority of consumers are mostly or solely looking online to find and compare local businesses. If you’re a business owner marketing to a specific geographic area, getting on board with local SEO is a must. Local SEO is an extremely effective form of online marketing that is designed to generate traffic from […]

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    10 Tips Energy Marketers Are Using to Get Ahead in 2017

    Posted on February 21, 2017

    It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s 2017 marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need […]

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    Handling Negative Feedback on Social Media

    Posted on January 9, 2017

    One of the most daunting parts of social media is often the potential for negative feedback. Many companies avoid establishing a presence on social media altogether just to avoid the possible negative reviews and comments customers could leave on their page. However, your company may not officially be on social media, but that doesn’t mean […]

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    How to Master Social Media for Your Business

    Posted on December 20, 2016

    There are so many reasons why an active social media presence is necessary for businesses in 2016. From driving new website traffic to maintaining relationships with longtime customers, social media sites like Facebook offer the perfect platform to expand marketing efforts and improve customer engagement—without the high cost or hassle. Not sure where to begin? […]

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    What Is Inbound Marketing?

    Posted on November 23, 2016

    As a marketer, you’ve probably heard of the term. You may even be using inbound tactics in your current marketing. But do you know exactly what inbound marketing is and what it can mean for your business? Today, there are two major types of marketing. The first—one we all know well—is traditional outbound marketing, which […]

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    5 Ways a Blog Will Help Your Business

    Posted on November 7, 2016

    So, your website’s up to date, you’ve invested in SEO services, and you’re staying on top of the social media accounts for your brand. Wondering if there are even more ways to reach consumers online with ease? As the “content is king” philosophy for web-based marketing lives on, it’s important to take advantage of every […]

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    Debunking 4 Social Media Myths

    Posted on October 12, 2016

    1. “Facebook is obsolete” Some are convinced that the “Facebook Fad” has come to an end. However, the numbers prove otherwise. Worldwide, there are over 1.7 BILLION Facebook users that are active on a monthly basis. This number is increasing by approximately 15% each year. So, not only are people continuing to join the social […]

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    SEO Secrets: How to Outrank Your Competition

    Posted on August 10, 2016

    Want to show up higher in search results for the products and services you offer? Set yourself up for success this heating season by planning your SEO strategy now. Improve Your Search Engine Rank with These 4 Tips 1. Get the facts. If your website and landing pages have basic on-page SEO—keywords, meta descriptions, relevant […]

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    How to Lower Your Credit Card Processing Fees and Expenses with Ease

    Posted on July 11, 2016

    Streamline your company’s credit card payment process and save substantially with proven solutions used by energy companies across the country. How? Choose a leading payment solutions provider that has the expertise to ensure your processing is both seamless and secure. AVATAS provides invaluable assistance to hundreds of energy companies and industry associations nationwide. Having deep […]

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    5 Mistakes You Are Making in Your Email Marketing

    Posted on June 13, 2016

    Are you spending time and money on email marketing without seeing results? You may be guilty of one or more of these common oversights. 1. Slacking on the Subject Line It’s human nature to judge books by their covers—and emails by their subject lines. Since this is your first impression, make it worthwhile. Ask a […]

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    3 Ways to Improve Your Company’s Marketing Plan

    Posted on May 20, 2016

    1. Focus on Areas with High ROI With the multitude of advertising mediums available to reach potential customers, it is harder than ever to determine where to start. From direct mail to Facebook, marketers have more choices than ever. These choices, however, make many companies struggle on deciding where they should invest their marketing dollars. […]

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