Blog

What Does Your Brand Say About You?

  The holidays are here! Before you put up your “Out of Office” reply, set aside some time to plan ahead for 2019. The overall message of your company’s brand is the big-picture piece that will define the marketing tasks you execute for the rest of the year. Does your current brand represent your company’s […]

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Make Money with Social Media Advertising

  Social media advertising is taking the internet by storm! More and more Americans are using social media each day, and businesses who want to stay prominent should establish and maintain a strong online presence. Keep reading to see why your marketing strategy needs to include social media advertising. 6 Reasons to Advertise on Social […]

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Consistency Is King: Developing a Digital Marketing Strategy

  Keeping up with the latest marketing jargon can be overwhelming. What’s the fuss about Instagram and why is social media advertising a big deal all of a sudden? Before you get stuck in the details, take a step back and consider the foundations of your company’s online presence: your digital marketing strategy. Firstly, what […]

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5 Reasons Your Business Needs to Be on Instagram

  Is your company on Instagram? If so, are you making the most of your account? If not, what are you waiting for? Instagram is the leading social media platform that consumers rely for products, services, and general media interaction. Keep up with and set yourself apart from competitors by making Instagram an integral part […]

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Spring Cleaning for Your Website

  Spring is finally here! Trees are budding, birds are chirping, and business owners are getting ready to switch gears. Spring cleaning isn’t just for your home, office, or inbox. Now is a crucial time to revive your website. Your website is your company’s online storefront. It is important to keep it up to date […]

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3 Tips for Photographers of All Levels

  The mission of shooting the perfect photo can be intimidating, thrilling, and rewarding all at once. Whether a hobby or profession, you want to take pride in your work! And while creativity almost certainly cannot be taught, skill can. If you’re looking for a few simple yet essential tips to refine your photography skills, […]

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The 5 Best Marketing Podcasts

  Whether you’re looking to expand your knowledge in the marketing world or enjoy some easy listening, these podcasts will help you understand what’s going on with your business’s marketing strategy. We’ve compiled a list of our five favorite informative and entertaining marketing-related podcasts. The best things about podcasts? They’re free, you can listen anywhere, […]

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How Your Website Could Be Hurting Your Business

  When was the last time you updated your website? If it’s been a while, it’s been too long! Outdated or incorrect content can deter potential business from new and existing customers alike. Here are five reasons you need to update your website now: 1. Mobile Optimization While 91% of people use a PC or […]

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What Are Your Customers Saying about You?

During the busiest time of year, severe winter weather can throw a wrench into daily operations for any energy provider. This can cause disgruntled customers, not to mention more work on your plate! Don’t let customer satisfaction fall by the wayside. Online review management is a simple solution that will keep your reputation positive and […]

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Cracking the Code: Programming’s Role in SEO Strategy

When it comes to SEO, many people automatically think of keywords. But did you know that content is not the only important part of optimizing your website for search engines? How your website is programmed is a crucial part of creating a successful SEO strategy. The content side of SEO is created after the website […]

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