A Resource for Energy Marketers

  • Pay-Per-Click Advertising in a Digital Marketing World

    Posted on October 15, 2019

    As the world becomes more and more digital, it’s important to stay on top of the changing times. Digital marketing holds a variety of different advertising methods for a range of budgets including a flat fee, cost per thousand, cost per view, and cost per click. The last method, more commonly known as pay-per-click advertising, […]

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    Print Isn’t Dead: Integrating Print Marketing with Digital Campaigns

    Posted on September 16, 2019

    Don’t dig a grave for print marketing campaigns just yet! Marketing professionals across the country agree that print still has a place at the table. In fact, print might be making a comeback! Read on to find out why you shouldn’t completely ditch print marketing efforts, and how print marketing can be used to strategically […]

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    Mix up Your Company’s Social Media Strategy

    Posted on August 20, 2019

    Social media platforms, such as Facebook and Instagram, are a great way to show your audience who you really are. The experts at Consumer Focus Marketing have compiled a list of tips to keep your social media posts sharp, engaging, and exciting for your customers, helping you secure a further reach and more sales. Increase […]

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    5 Ways to Update Your Website Before the Fall

    Posted on August 1, 2019

    For energy providers, September marks the start of the busiest time of year. Is your website ready for the next big rush? Use this quick update checklist to assess if your website needs a refresh. Summer is the perfect time to work with a local marketing company to whip your site into shape. Identify your […]

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    Marketing to Millennials

    Posted on July 15, 2019

    In 2018, Consumer Focus™ Marketing conducted several Millennial focus groups across the Northeast to gain insight on preferred marketing channels, consumption behaviors, attitude toward the energy industry, and interaction with products and services. So, what’s all the fuss about Millennials? The Millennial Generation consists of individuals born between 1982 and 1997. They represent 35% of […]

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    Setting Campaign Objectives for Your Social Media Ads

    Posted on May 17, 2019

    Social media advertising continues to be one of the leading elements of marketing strategy in 2019. It is an effective method to engage customers, expand your reach, and achieve target marketing goals with trackable results.

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    4 Environmentally Conscious Companies We Are Happy to Work With

    Posted on April 22, 2019

    There is always a choice when it comes to the companies you work with on a daily basis. On Earth Day this year, we are looking at four companies that are helping us to do business in a more eco-friendly way. Adobe Adobe is all about sustainability as a way of life. They believe that […]

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    Is Google Sabotaging Your Ranking?

    Posted on March 18, 2019

    So you’ve kept your website up to date and followed some of the latest SEO best practices, but you’re still not happy with your standing in Google’s search results? You’re not alone.

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    Simple Ways to Get More Online Reviews

    Posted on February 26, 2019

    The stats are in! A whopping 95% of shoppers read online reviews before making a purchase.[1] This is just one of the many figures that prove that online reviews are critical for every business to have. So, what’s the fuss about online reviews? They make your business more appealing to potential customers and the Internet. […]

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    Make Sure Your Website Is Ready for WordPress 5.0

    Posted on January 15, 2019

    The beginning of 2019 is all about setting goals and making plans to achieve them. Is driving web traffic and boosting online consumer interaction part of your 2019 marketing goals? Make sure your website has what it needs! WordPress has rolled out some important updates. Whether you currently use WordPress or are thinking about switching, […]

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    What Does Your Brand Say About You?

    Posted on December 12, 2018

    The holidays are here! Before you put up your “Out of Office” reply, set aside some time to plan ahead for 2019. The overall message of your company’s brand is the big-picture piece that will define the marketing tasks you execute for the rest of the year. Does your current brand represent your company’s core […]

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    Make Money with Social Media Advertising

    Posted on November 12, 2018

    Social media advertising is taking the internet by storm! More and more Americans are using social media each day, and businesses who want to stay prominent should establish and maintain a strong online presence. Keep reading to see why your marketing strategy needs to include social media advertising. 6 Reasons to Advertise on Social Media […]

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    Consistency Is King: Developing a Digital Marketing Strategy

    Posted on October 22, 2018

    Keeping up with the latest marketing jargon can be overwhelming. What’s the fuss about Instagram and why is social media advertising a big deal all of a sudden? Before you get stuck in the details, take a step back and consider the foundations of your company’s online presence: your digital marketing strategy. Firstly, what exactly […]

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    5 Reasons Your Business Needs to Be on Instagram

    Posted on September 9, 2018

    Is your company on Instagram? If so, are you making the most of your account? If not, what are you waiting for? Instagram is the leading social media platform that consumers rely for products, services, and general media interaction. Keep up with and set yourself apart from competitors by making Instagram an integral part of […]

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    How a Big Change at Google Will Affect Your Company’s Website

    Posted on August 1, 2018

    Google is the name in internet searching. If your business has a website (which it most definitely should!) you will be directly affected by recent changes made by the search engine giant. As of July 2018, Google will be notifying users through their Chrome browser whether a website is secure or not. Websites without a […]

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    5 Simple Ways to Make Your Emails Stand Out

    Posted on July 2, 2018

    Today, consumers are receiving more email than ever before. Statista reports that in 2017, global email users amounted to 3.7 billion[1] and 269 billion emails[2] were sent and received each day. Whether you are just beginning your email marketing efforts or have been sending emails for years, now is the time to take a step […]

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    3 Tips for Boosting Your Company in Local Search Results

    Posted on June 17, 2018

    Want to get more homeowners in your service area to visit your company’s website? Implementing a search engine optimization (SEO) strategy is the best way to drive quality traffic to your site. Follow the three tips below to help your business show up higher and in more places within Google (or Bing or Yahoo) search […]

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    Spring Cleaning for Your Website

    Posted on May 17, 2018

    Spring is finally here! Trees are budding, birds are chirping, and business owners are getting ready to switch gears. Spring cleaning isn’t just for your home, office, or inbox. Now is a crucial time to revive your website. Your website is your company’s online storefront. It is important to keep it up to date with […]

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    3 Tips for Photographers of All Levels

    Posted on April 22, 2018

    The mission of shooting the perfect photo can be intimidating, thrilling, and rewarding all at once. Whether a hobby or profession, you want to take pride in your work! And while creativity almost certainly cannot be taught, skill can. If you’re looking for a few simple yet essential tips to refine your photography skills, read […]

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    The 5 Best Marketing Podcasts

    Posted on March 26, 2018

    Whether you’re looking to expand your knowledge in the marketing world or enjoy some easy listening, these podcasts will help you understand what’s going on with your business’s marketing strategy. We’ve compiled a list of our five favorite informative and entertaining marketing-related podcasts. The best things about podcasts? They’re free, you can listen anywhere, and […]

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