Email marketing is one of the biggest pillars of a successful digital marketing strategy, due in large part to the fact that it allows you to reach your audience directly while seamlessly pointing them in the direction you’d like to take. Unfortunately, it can be easy to wind up spending your valuable time and money on email marketing without seeing results. That’s where the pros here at Consumer Focus Marketing come in! Keep reading this blog to learn the most common mistakes made during email marketing campaigns, and how to fix them!
Top 5 Email Marketing Mistakes
1. Slacking on the Subject Line
It’s human nature to judge books by their covers—and emails by their subject lines. Since this is your first impression, make it worthwhile. Ask a question, make a promise, or find another creative way to draw your audience in.
2. Forgetting the Visual Aspect
If your subject line is compelling enough for the reader to then open your email, you’ve won half the battle! Keep their attention by having both quality content and a visually appealing design for the best overall experience.
3. Including Too Much Text
Quantity is not synonymous with quality in all aspects of life, but this is especially true in the world of digital marketing. Email promotions are meant to be short and sweet, allowing the reader to see details immediately or leading them to more information elsewhere.
4. Not Adapting to New Technology
Once upon a time, mobile optimization for web applications was an option—a modern perk for consumers. Today, we expect to consume information in mobile-friendly formats, whether it’s from a corporate bank chain or, you guessed it, a local energy provider. Additionally, you must take into account spam filters and greater security practices, and how your emails must meet the standards of these user protections in order to reach your current or potential customers.
5. Leaving out Links & Calls to Action
You’ve checked all the boxes from 1–4 above and corrected what may have been missing as far as getting and keeping your customers’ attention while viewing the email. Now what? Give them a bold, clear action to take—contacting your office, visiting your website, etc.—so you can turn your email marketing efforts into profitable results!
Related Post: Marketing for the Modern Customer: Top Priorities for Outreach
Trust Your Email Marketing to the Experts at Consumer Focus
Looking for help with your email marketing? Our team of knowledgeable marketing professionals know the ins and outs of the energy industry and are ready to assist you with growing your business. In addition to email marketing, we offer a wide variety of other marketing services, from social media management to website building and so much more. Get in touch with us today to find out how we can amp up your email marketing strategy!