SEO Secrets: How to Outrank Your Competition
Written by: Michelle Tremblay - August 10, 2016
Want to show up higher in search results for the products and services you offer? Set yourself up for success this heating season by planning your SEO strategy now.
Improve Your Search Engine Rank with These 4 Tips
1. Get the facts.
If your website and landing pages have basic on-page SEO—keywords, meta descriptions, relevant page titles—you’re off to a great start. But to rank competitively among top search results takes a bit more strategy. Tools like Google Analytics allow you to view and track measurable, black-and-white data to take the guesswork out of your SEO efforts.
2. Review and revise.
Assess the reports from your analytics feedback to see what’s working and what needs improvement. Then, update content on your website and/or social media accounts accordingly to improve search results rankings for keywords and terms most important to your business.
3. Be consistent.
Did you know that even a brief period of web inactivity can cause a drop in your company’s search results rank? Whether you typically update your web content every few weeks or every few months, stick to a schedule and keep your content relevant.
4. Ask the experts.
Managing your SEO efforts on an ongoing basis can be tricky—not to mention incredibly time consuming. Don’t go it alone. Choose a third party that specializes in SEO management to organize, analyze, and oversee all aspects of your search engine performance.