Blog

Cracking the Code: Programming’s Role in SEO Strategy

When it comes to SEO, many people automatically think of keywords. But did you know that content is not the only important part of optimizing your website for search engines? How your website is programmed is a crucial part of creating a successful SEO strategy. The content side of SEO is created after the website […]

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5 Reasons You Need to Plan Ahead for Winter Marketing

  1. Reach customers when they need your service Communicate your message when the content matters the most to your audience. Setting your marketing strategy in advance will result in direct, engaging content that attracts customer attention based on what’s already on their mind, like blog posts about winter weather safety or email reminders to […]

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5 Tips to Improve Your Print Marketing Strategy

  Who says print is dead? Get better results from your print marketing campaign in five easy steps. These proven tips will help create positive customer relationships, improve audience reach, and increase positive responses. 1. Know Your Target Audience Who are you trying to appeal to? A successful print campaign starts with identifying your audience. […]

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Finding Success in Online Reviews

If you own a business that provides goods or services to the public, you’re likely familiar with online directories like Yelp, Google My Business, and Bing Places. They provide a platform for consumers to rate, review, and compare your company at any time during the buying cycle. Helpful for other consumers doing their research online? […]

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Is It Time to Rebrand Your Business?

  The right brand should represent a company’s value and, of course, its offerings. What does your current brand say about your business? Are you an oil provider expanding into HVAC? Are you a residential fuel delivery service taking on commercial accounts? If your business is growing, it’s crucial to make sure your brand grows […]

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Page Management Tips for Social Media Success

Social media has become a leading force in small business marketing strategy. Its reputation as a valuable way to build relationships and drive sales is widespread, but many companies fall short when it comes to achieving their page potential. Whether you’re creating a brand new account or sprucing up your current listing, consistent strategic page […]

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Email Marketing 101: Craft the Perfect Subject Line

You know what they say: “Never judge a book by its cover!” Well, when it comes to email marketing you can count on your audience to judge your email by its subject line. Break the barrier of screen skimming and stand out with an engaging subject line that compels your customers to read more. Due […]

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Managing Customer Reviews Online

By way of online business directories, like Google business listings and Yelp, it’s easier than ever for consumers to discover and compare companies offering the services they are looking for—right at their fingertips. These interactive directories also make it easy for them to review your company on the web. Receiving feedback from your customers is […]

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Intro to Local SEO: 3 Easy Ways to Get Started

These days, the majority of consumers are mostly or solely looking online to find and compare local businesses. If you’re a business owner marketing to a specific geographic area, getting on board with local SEO is a must. Local SEO is an extremely effective form of online marketing that is designed to generate traffic from […]

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10 Tips Energy Marketers Are Using to Get Ahead in 2017

It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s 2017 marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need […]

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