Articles

10 Tips Energy Marketers Are Using to Get Ahead in 2017

It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s 2017 marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need […]

Read More...

Handling Negative Feedback on Social Media

One of the most daunting parts of social media is often the potential for negative feedback. Many companies avoid establishing a presence on social media altogether just to avoid the possible negative reviews and comments customers could leave on their page. However, your company may not officially be on social media, but that doesn’t mean […]

Read More...

How to Master Social Media for Your Business

There are so many reasons why an active social media presence is necessary for businesses in 2016. From driving new website traffic to maintaining relationships with longtime customers, social media sites like Facebook offer the perfect platform to expand marketing efforts and improve customer engagement—without the high cost or hassle. Not sure where to begin? […]

Read More...

What Is Inbound Marketing?

As a marketer, you’ve probably heard of the term. You may even be using inbound tactics in your current marketing. But do you know exactly what inbound marketing is and what it can mean for your business? Today, there are two major types of marketing. The first—one we all know well—is traditional outbound marketing, which […]

Read More...

5 Ways a Blog Will Help Your Business

So, your website’s up to date, you’ve invested in SEO services, and you’re staying on top of the social media accounts for your brand. Wondering if there are even more ways to reach potential consumers online with ease? As the “content is king” philosophy for web-based marketing lives on, it’s important to take advantage of […]

Read More...

Debunking 4 Social Media Myths

1. “Facebook is obsolete” Some are convinced that the “Facebook Fad” has come to an end. However, the numbers prove otherwise. Worldwide, there are over 1.7 BILLION Facebook users that are active on a monthly basis. This number is increasing by approximately 15% each year. So, not only are people continuing to join the social […]

Read More...

SEO Secrets: How to Outrank Your Competition

Want to show up higher in search results for the products and services you offer? Set yourself up for success this heating season by planning your SEO strategy now. Improve Your Search Engine Rank with These 4 Tips 1. Get the facts. If your website and landing pages have basic on-page SEO—keywords, meta descriptions, relevant […]

Read More...

How to Lower Your Credit Card Processing Fees and Expenses with Ease

Streamline your company’s credit card payment process and save substantially with proven solutions used by energy companies across the country. How? Choose a leading payment solutions provider that has the expertise to ensure your processing is both seamless and secure. AVATAS provides invaluable assistance to hundreds of energy companies and industry associations nationwide. Having deep […]

Read More...

5 Mistakes You Are Making in Your Email Marketing

Are you spending time and money on email marketing without seeing results? You may be guilty of one or more of these common oversights. 1. Slacking on the Subject Line It’s human nature to judge books by their covers—and emails by their subject lines. Since this is your first impression, make it worthwhile. Ask a […]

Read More...

3 Ways to Improve Your Company’s Marketing Plan

1. Focus on Areas with High ROI With the multitude of advertising mediums available to reach potential customers, it is harder than ever to determine where to start. From direct mail to Facebook, marketers have more choices than ever. These choices, however, make many companies struggle on deciding where they should invest their marketing dollars. […]

Read More...