5 Tips to Improve Your Print Marketing Strategy
Written by: Chrissy Clark - October 16, 2017
Who says print is dead? Get better results from your print marketing campaign in five easy steps. These proven tips will help create positive customer relationships, improve audience reach, and increase positive responses.
1. Know Your Target Audience
Who are you trying to appeal to? A successful print campaign starts with identifying your audience. By understanding what the consumer wants and needs, you can develop a clear message on how your services can help achieve those goals.
2. Capture Their Attention
When you only have a few seconds to grab someone’s attention, the first thing they see is the most important. A compelling headline will draw your audience in and engage them to read further. Make sure to highlight your key benefits in a simple, clear message.
3. Include a Call to Action
Once the reader is engaged, direct them on how to acquire the benefits or services you are promoting with a strong call to action. By having them call your office, or visit your website or social media pages, you create a channel of response. This sets in motion the next steps toward providing your services and allows you to collect important information about your current or potential customers.
4. Enhance Your Marketing
Print and digital marketing complement each other. Use them together to notably increase your reach. Advertising your print pieces on your social media pages and website, and reversely including social media icons and addresses on your print marketing materials, are great ways to integrate the two. Keeping the brand design and language consistent across all media will create a memorable message for the reader. In return, they will be more receptive to future marketing.
5. Track Your Results
Overall, you want to make sure you are getting the best results from your print marketing. There are a variety of ways to track these campaigns, such as custom phone numbers, landing pages, discount codes, and coupons. In addition, have your customer service representatives ask and track where the customer heard about your service. All of these methods allow you to collect valuable data about how well your marketing is performing. It can also inform you of any enhancements that need to be made for the future.
Is it hard to find time in your busy schedule to develop a strong print marketing strategy for your business? We can help! Contact us to see how our print marketing services can boost your brand.